Soft Skills for the Analytics Professional

Further Reading Resources


To Sell Is Human: The Surprising Truth About Moving Others
Daniel H. Pink

How to Get People to Do Stuff: Master the art and science of persuasion and motivation
Susan Weinschenk


Q&A: Purple Cows and commodities (

The Ladder of Inference: Avoiding “Jumping to Conclusions” (

Applying science to communicate science (



Effective communication techniques for eliciting information technology requirements